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Martin Kura

Martin Kůra is an International SEO Strategist. You can visit his personal website.

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International Web Hosting Issues

International Web Hosting Issues: Does Server Location Really Matter?

Back in 2009, the younger version of Matt Cutts explained: Now, in 2015, Google‘s John Mueller has come out with a slightly different statement: For search, specifically for geotargeting, the server‘s location plays a very small role, in many cases it‘s irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we‘ll mainly use the geotargeting from there, regardless of where your server is located.

General SEO

Jan 19, 2017
5 Common Myths About Choosing Domain Names for International SEO

5 Common Myths About Choosing Domain Names for International SEO

Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs? Read on to find out about the most frequent misconceptions concerning domain names and international SEO.

General SEO

Aug 12, 2015
The Ultimate Hreflang Guide for Dummies

The Ultimate Hreflang Guide for Dummies

With Google coming out with its new international targeting feature, I’ve seen more poorly implemented Hreflang annotations than good ones. These 5 easy steps will help you avoid mishaps and implement Hreflang tags correctly across your multilingual website.

Technical SEO

Jan 21, 2015