Author Photo

Brad Keys

Director of Sales and Strategy AT 180fusion

Brad is the Director of Strategy and Enterprise Sales at 180fusion. He focuses on cutting edge digital optimization tactics to support profitable and sustainable growth strategies for online businesses.

Author

Native Advertising vs. Content Marketing

Native Advertising vs. Content Marketing: What’s the Difference?

While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future.
Feb 16, 2017