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Mordy Oberstein

Head of SEO Branding AT Wix

Mordy is a renowned contributor to the SEO industry and has authored numerous studies on a variety of Search related topics. His widely shared insights have helped the SEO community better understand how Google‘s algorithm has evolved and how it often treats sites. A frequent speaker at industry conferences, Mordy is also the host of the SEO Rant Podcast and the co-host of the Edge of Web‘s weekly news podcast as well as the organizer behind Twitter‘s #SEOchat.

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The May 2022 Core Update

The May 2022 Core Update: The Initial Impact

To better assess how the May 2022 Core Update behaved, we analyzed the average gain and loss in position that URLs experienced as a result of the changes. How did different industries fare against one another across mobile and desktop combined?
Jun 01, 2022
State of Search: Discover How the Web Changed in 2021
App Store Optimization Study: What We Can Learn From the Top-Ranking Apps
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
Major 2021 Semrush Updates
Google’s November 2021 Core Update

Explaining Google’s November 2021 Core Update

Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.
Nov 24, 2021
What Kind of Content Appears in Google Discover