The Complete Guide to a Successful CMS Migration [+ Checklist]
Learn what a CMS migration is, its main impacts and issues, and how to perform one with our in-depth guide.Jun 26, 2024
Boris Mustapic
Head of Content AT Weflow
Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.
Expertise
- content strategy
- on-page seo
- link building
- conversion rate optimization
Education
- MA in English Language and Literature
Author
How to Find & Use Secondary Keywords to Boost Your SEO Traffic
Secondary keywords are terms related to the primary query a page targets, such as synonyms and subtopics.Jun 25, 2024
JavaScript Rendering: What It Is and How to Handle It
Learn how JavaScript rendering works and its impact on your site’s performance and search engine visibility.May 14, 2024
Marketing Attribution: What It Is, Tools to Use & Best Practices
Marketing attribution helps you understand which channels and campaigns drive the best results.May 08, 2024
What PPC Management Is & How to Get Started
PPC management involves overseeing everything related to a business‘s pay-per-click ad campaigns.Apr 25, 2024
An Introduction to TF-IDF: What It Is & How to Use It
Check out our guide to TF-IDF to learn more about this statistical method and its practical applications.Feb 28, 2024
Online Market Research: A Step-by-Step Guide
Learn how to perform online market research and collect valuable insights to help your business succeed.Feb 22, 2024
The 24 Best Martech Tools for 2024
Improve your marketing tech stack with the top martech tools on the market.Feb 13, 2024
Contributor
How to Improve CTR for Organic & Paid Search
Learn to improve click-through rates for both organic and paid search in our detailed guide.Oct 24, 2024
How to Use Keywords for SEO: 7 Best Tips
Learn how to use keywords for SEO to grow organic traffic. And see where to use them for the best results.Oct 18, 2024
The Definitive Guide to Content Mapping (2024)
For successful marketing, content mapping is crucial. Find out why and how to do it in our step-by-step guide.Sep 16, 2024
AI Keyword Research: 5 Ways to Use AI to Discover Keywords
Learn how to use AI keyword research tools to find and analyze new keywords. ChatGPT prompts included.Sep 13, 2024