14 min read
What Is PPC? A Starter Guide to Pay-Per-Click MarketingPPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.
Hava SalsiNov 13, 2024
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
11 min read
9 PPC Metrics to Track & How to Optimize ThemLearn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.
Padrig JonesNov 08, 2024
9 min read
What Is Keyword Advertising? A Guide to How It Works + TipsKeyword advertising involves paying to display ads in search results when users search for specific terms.
Sydney GoNov 08, 2024
15 min read
21 Advertising Metrics to Help You Measure Your PerformanceMaster the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.
Grace BrennanNov 06, 2024
12 min read
How to Skyrocket Profit on Google Ads (6 Best Ways)
Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business‘s profitability like a snowmaker dressing a ski slope. This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Google Ads Certified and Google Ads obsessed, and who watched his business grow by 300% over the last 36 months.Paul PaquinAug 14, 2021
10 min read
Top Paying AdSense Keywords and Best Adsense Niches for 2020
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.Elizaveta ShutovaNov 21, 2019
9 min read
Display Advertising Stats: Semrush Study
Semrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. We have uncovered insights you need, so keep reading.Elizaveta ShutovaMay 03, 2019
9 min read
How To Do PPC If You Run a Small Business: Semrush Solutions
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.Julia OlennikovaNov 06, 2018
13 min read
6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)
Over the past couple of years I have cut down the amount of time I spend in Google Ads by 75%, and yet the results I’m achieving have gotten better and better. How? A solid strategy combined with clever use of automation. In this article, I run through my 6 biggest pitfalls when running automated Google campaigns and how you can avoid them to take your own campaigns to the next level.Matthew SiddleSep 14, 2018
8 min read
Geo-Targeting: Local PPC Strategy and Actionable Tips
Companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain. A well-planned local PPC strategy allows you to put your message in front of the right people. This post will walk you through the step-by-step process of optimizing your geo-targeted campaign and provide you with insightful tips for smarter local PPC.Daria VoroninaSep 12, 2018