14 min read
What Is PPC? A Starter Guide to Pay-Per-Click MarketingPPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.
Hava SalsiNov 13, 2024
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
11 min read
9 PPC Metrics to Track & How to Optimize ThemLearn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.
Padrig JonesNov 08, 2024
9 min read
What Is Keyword Advertising? A Guide to How It Works + TipsKeyword advertising involves paying to display ads in search results when users search for specific terms.
Sydney GoNov 08, 2024
15 min read
21 Advertising Metrics to Help You Measure Your PerformanceMaster the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.
Grace BrennanNov 06, 2024
9 min read
9 Common (and Costly) Google Ads Mistakes and How To Avoid them
Think you know how to set up the perfect Google Ads campaign? Let’s take a closer look at 9 common Google Ads mistakes that most new campaigns fall prey to and discuss how you can avoid them. See if you are making one of these deceptively common mistakes, and learn strategies and techniques to fix them.Shirish AgarwalAug 17, 2018
4 min read
How To Set Up and Implement DSA Feeds in AdWords
If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. I will also review the tools I use to make this job easier.Joe MartinezMay 01, 2018
8 min read
5 Advanced Display Remarketing Strategies
One single ad isn‘t enough. People visit websites multiple times before they buy, which is why remarketing is such a vital channel. I have covered 5 advanced display remarketing strategies that go beyond a simple 30-day remarketing campaign and you can implement them today.Byron Tassoni-ReschNov 21, 2017
5 min read
6 Most Common Errors of Google Merchant Center Account and Their Fixes
Google is the leading search engine with over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day. Product sellers and ecommerce companies need to avoid errors in their Google Merchant Center account. Find out how to avoid 6 of them in this article.Harsh NaikOct 13, 2017
5 min read
ABC of Fixing AMP Validation Errors With Semrush
Since Semrush Site Audit report includes the results for accelerated mobile pages, you can find out the AMP situation on your website at any moment.Darina AndronovaSep 19, 2017
4 min read
Native Advertising vs. Content Marketing: What’s the Difference?
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future.Brad KeysFeb 16, 2017