Paid Advertising

Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
What is PPC
PPC Metrics
Keyword Advertising
21 Advertising Metrics to Help You Measure Your Performance
Google AdWords

Paid Advertising

9 min read

Google AdWords: How To Identify Bad Ad Placements Using Scripts

The Google Display Network (GDN) is one of two Google AdWords networks which allow businesses to place display advertisements on a vast amount of sites across the web. Although this is a passive form of advertising, compared to the Google’s Search Network, the company estimates that GDN involves more than 90% of the internet users — but there‘s a problem.
Vadim ChernikOct 12, 2016
The Role of Paid Media in Your Marketing Mix #Semrushchat

Paid Advertising

12 min read

The Role of Paid Media in Your Marketing Mix #Semrushchat

Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
Liza VoronkovaAug 02, 2016
Rules of Retargeting
PPC Specialist Skills
Combat Rising Brand CPC Costs

Paid Advertising

7 min read

How To Combat Rising Brand CPC Costs in 4 Steps

Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.
Marta TurekMar 17, 2016
The Three Biggest Problems with PPC Ads

Paid Advertising

2 min read

The Three Biggest Problems with PPC Ads

Unless you live under a rock, you already know how important your online presence is to the success of your business. The problem isn‘t that you‘re unaware of the potential in various online marketing campaigns; it‘s likely that there are too many streams of information inundating you at once. If you‘re considering enlisting in Pay Per Click (PPC) campaigns, there are some areas of concern you want to keep in mind.
Simon BriskSep 25, 2015
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