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We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Luke HarselOct 30, 2024
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
10 min read
96 Content Marketing Statistics You Need to Know for 2024Ready to enhance your 2024 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.
Margarita LoktionovaApr 10, 2024
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10 Small Business Trends for 2024Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.
Ankit VoraFeb 19, 2024
14 min read
SEO Mistakes: Common SEO Issues & How to Fix ThemSEO issues can damage your Google rankings. Learn how to avoid and fix the most common SEO mistakes.
Kari DearieJan 24, 2024
10 min read
The Content Marketing Landscape in 2022: Small & Midsize Businesses
Semrush Marketplace surveyed 217 small and midsize businesses (SMBs) in the US, across a range of different industries. Our mission: To understand how they create content, who they work with, what their goals are—and what content types get them the best bang for their buck. Explore our findings and insights to get a better understanding of content marketing and how SMBs across the US are using it to grow.Jakub ZielinskiApr 13, 2022
6 min read
Marketplace SEO A/B Testing: 6 Positive Tests to Run On Your Own
Optimizing a marketplace website for SEO is no easy task. Grow your marketplace organic traffic by implementing these 5 winning on-page SEO optimizations.John MorabitoApr 12, 2022
3 min read
State of Search: Discover How the Web Changed in 2021
Will the world of Search ever be the same again? How suitable will pre-pandemic tactics be in today’s climate? The State of Search 2021 analyzes and contains everything you need to plan your post-pandemic growth strategy.Mordy ObersteinApr 07, 2022
3 min read
SEO Split Test Result: The Importance of User Oriented Tests
In this short case study, for an international fishing charter company, we wanted to validate whether changing non-keyword-related words in the page title would make the page title more appealing, positively impacting CTR.Brian MoseleyMar 29, 2022
5 min read
What Are Outliers in SEO A/B Testing?
In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.Matthew HepburnMar 28, 2022
9 min read
How 10 SEO Experts Split Test
While it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads around using them effectively to get the best data.Brian MoseleyMar 24, 2022