Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
We Studied 200,000 AI Overviews: Here's What We Learned
Content Marketing Statistics
Small Business Trends
SEO Mistakes Damaging Websites
Building an SEO Testing Mindset
SEO Split Test Result: Changed Meta Descriptions to The On-Page H1 Plus a CTA
Volume Update! Why Semrush Search Volume Is the Most Accurate on the Market (Study)
SEO Split Test Result: Should You Add a Star Emoji and Reviews to the Title on Travel Pages?
SEO Split Test Result: Optimizing for Search Behavior
What to Do When You Get a “No Change” SEO Split Test Result