7 min read
We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Luke HarselOct 30, 2024
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
10 min read
96 Content Marketing Statistics You Need to Know for 2024Ready to enhance your 2024 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.
Margarita LoktionovaApr 10, 2024
7 min read
10 Small Business Trends for 2024Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.
Ankit VoraFeb 19, 2024
14 min read
SEO Mistakes: Common SEO Issues & How to Fix ThemSEO issues can damage your Google rankings. Learn how to avoid and fix the most common SEO mistakes.
Kari DearieJan 24, 2024
8 min read
Case Study: How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460%
In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers. Seven months have now passed since they started this journey, so we created this case study to share some results and insights with you.Anna KocheguraJan 26, 2022
8 min read
[Study] How Are Companies Looking for Digital Marketing Services?
How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.Shannon O‘SheaJan 21, 2022
3 min read
SEO Split Test: Does Removing Banner Ads Impact Organic Traffic?
What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to find out!Brian MoseleyJan 21, 2022
8 min read
How Experts Measure Writing Quality & Content Performance
Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word about content and are not costless: SEO, PPC, social media, etc. So, how can you know your content was worth investing in? By measuring its performance.Jakub ZielinskiJan 20, 2022
24 min read
Picking Apart the December 2021 Product Review Update Page by Page
What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.Mordy ObersteinJan 12, 2022
2 min read
SEO Split-Test Result: How to Use Headings Effectively
We tested changing H3s to H2s on an ecommerce site. Check out the result of this SEO split test.Brian MoseleyDec 01, 2021