Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
We Studied 200,000 AI Overviews: Here's What We Learned
Content Marketing Statistics
Small Business Trends
SEO Mistakes Damaging Websites
The Result of an SEO Split-Test: Does Adding Your Brand or Target Terms to Titles Matter More?
Everything You Need to Know About Core Web Vitals: The Most Common Issues and How to Overcome Them

Everything You Need to Know About Core Web Vitals: The Most Common Issues and How to Overcome Them

With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics — CLS, LCP, and TBT — to show Google that your pages provide the ultimate user-friendliness and deserve those rankings. Our new study, which covered a lot of ground and revealed key insights, provides clear guidance to support your optimization efforts further.
Aoife McIlraithNov 17, 2021
Black Friday 2021 Study: Key Trends, Shifts, and New Lessons for Marketers
SEO Split-Testing Case Study: Persuasive Copy Wins Again
The Hooks of Viral TikToks
Case Study: Should You Add Pipes or Dashes to Your Title Tag?