A major online retailer wanted to test if adding a smiley emoji đ to the meta description would have a significant impact on organic traffic. What do you think?
Content on an ecommerce product site is a challenging topic. It is difficult to produce content that differentiates you from your competition. Itâs even more difficult to quantify if it is valuable. This SplitSignal test looked at the value of producing quality content for an ecommerce site.