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We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Luke HarselOct 30, 2024
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
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96 Content Marketing Statistics You Need to Know for 2024Ready to enhance your 2024 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.
Margarita LoktionovaApr 10, 2024
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10 Small Business Trends for 2024Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.
Ankit VoraFeb 19, 2024
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SEO Mistakes: Common SEO Issues & How to Fix ThemSEO issues can damage your Google rankings. Learn how to avoid and fix the most common SEO mistakes.
Kari DearieJan 24, 2024
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Does Adding Updated and the Year to Your Title Tag Help with Organic Traffic?
Want to know if having the text “(updated)” and the year at the beginning of the title would make people more likely to click on an organic result? Check out the test.Daria SherrAug 24, 2022
5 min read
SEO Split Test Result: Adding Keywords to One or Two Word Title Tags
We decided to see if adding keywords to location tags is a guaranteed SEO win. Read to find out.Daria SherrAug 17, 2022
5 min read
SEO Split Test Result: Adding Unicode Characters to the Meta Description
Using special characters or emojis in page titles and meta descriptions always generates a lot of discussion within the SEO community. “Is it advisable to use them?”, “Is it good or bad for your SEO performance?“.Koen LeemansAug 11, 2022
5 min read
SEO Split Test Result: Adding H3 Tags to Products Names on Ecommerce Category Pages
For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would have a significant impact on organic traffic.Koen LeemansAug 03, 2022
3 min read
Split Test: Removing Duplicate Title Tags (HTML Element)
Learn more about the test result from the most recent case study published by SplitSignal: “Deleting Duplicate HTML Titles” on an eCommerce site.Daria SherrJul 31, 2022
5 min read
SEO Split Test: Do CTAs in Title Tags Help Search Results?
We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test.Daria SherrJul 29, 2022